Robeks smoothies and juices make it easy, convenient and fun to eat healthy
If the human body ran at peak performance on fat and salt, Americans would be the healthiest people on earth. As our nation’s obesity epidemic shows, that’s not the case.
As Americans have gotten busier, and have leaned more heavily on fast food restaurants and convenience foods, it’s become obvious that our national diet needs a major overhaul.
That’s why David Robertson started Robeks Premium Fruit Smoothies in 1996: Robertson was unwilling to fill his body with junk. He was an investment banker who used nutritious smoothies to stay fit despite a very busy schedule. Americans are incredibly busy — often too busy to prepare healthy meals — and they need allies like Robeks.
Smoothies and juices can change your life by making healthy eating convenient. By ditching the “meat and cheese” combo meal and opting for a smoothie or juice instead, people can preserve their health or undo years of bad habits.
When Robertson founded Robeks, he worked with Dr. Ed Lieskovan, a nutritionist and professor at the University of Southern California, to push smoothie nutrition to new levels by focusing on vine-ripened fruit; no added sugar, sweeteners or artificial flavors; reduced calories; and natural supplements.
Since 1996, Robeks has made it easy to get nutritious meals and snacks. Here’s how Robertson and Dr. Lieskovan set the course:
Dr. Lieskovan: Most people don’t eat enough fruits and vegetables. Fruits and vegetables supply a ton of great nutrition, and smoothies are a wonderful way to add a variety of fruits and vegetables to your diet. That one little stop by the smoothie bar can have a dramatic effect on your daily nutrient intake.
Robertson: My wife and I are passionate about health and fitness and nutrition and had developed a lot of smoothie recipes and wanted to share them with others. At the time we started Robeks, most of the smoothies on the market were very mediocre. We really went after the high end, something that was truly healthy and delicious — not quite as sweet, and with lower calories.
Dr. Lieskovan: What we really tried to do was transform the smoothie from a fun and more natural drink option, which is how many people viewed smoothies – to a supercharged, nutrient rich and highly functional healthy beverage….. while preserving the great taste and fun.
Obviously, any smoothie is going to be a lot healthier than a McDonald’s vanilla milkshake, but we went a step further by reducing calories and sugar and by boosting health promoting protein, fiber, and natural nutrient levels. We made smoothies healthier for people who were already drinking smoothies and were very committed to living a healthier lifestyle.
Look, smoothies are made almost entirely of natural fruits and vegetables, with a little non-fat yogurt added to boost protein and promote gastrointestinal health. Every single ingredient is packed with nutrients and live enzymes. So a smoothie is naturally healthy. Robeks smoothies are unique because they contain more essential nutrients than ordinary smoothies and higher protein and fiber levels make Robeks smoothies both a more satisfying and more healthy choice
for health conscious adults and children. Robeks smoothies can also be customized to meet specific nutritional and lifestyle preferences by adding all natural boosts like Powerbek, Trimbek
Robertson: I grew up eating healthy food, and I wasn’t willing to go to the fast food places that serve fattening, unhealthy junk. You shouldn’t have to sacrifice your health for the sake of convenience, and I wasn’t going to do it. It was fun creating interesting recipes that help people eat healthier.
Dr. Lieskovan: Robeks has got a tremendous range of healthy smoothies so you never get bored. They taste great, and they offer tons of health benefits because they contain so many healthy varieties of fruits and vegetables. Each type of fruit contains its own special blend of natural nutrient compounds that enhance overall health — things that you can’t necessarily get by taking a multivitamin or other supplements. Scientists haven’t even identified all the nutrients in an ordinary orange! Variety is the key when it comes to nutrition, and Robeks smoothies contain a wide variety of natural ingredients so you get a wealth of phytonutrients and a huge range of other nutrients. That gives you more energy and helps promotes vitality and good health. I stop in three or four times a week.
Robeks Premium Fruit Smoothies has more than 120 stores in 15 states and Washington, D.C. Click here to find a Robeks location near you.