Robeks’ fruit and vegetables are fully — and naturally — ripe and delicious
A crowd of Robeks fans line up for smoothies and fresh juice at the Harbor Point store in Stamford, CT.
A lot of our customers are stunned when we tell them that our smoothies and juices contain no added sugar. How can Robeks smoothies and juices be so sweet without the added sugar? The answer: Our fruit and vegetables are allowed to ripen naturally — so we don’t need to add processed sugar to make up for a lack of natural sweetness.
It’s one of the key differences between the ingredients in a Robeks smoothie and what you can get elsewhere. Here’s why:
Most fruit doesn’t travel well.
To quote a report by professor Adel Kader of the University of California at Davis, most fruits “reach their best eating quality when allowed to ripen on the plant. However, some fruits are usually picked mature but unripe so that they can handle the postharvest handling system when shipped long-distance.”
Which basically means this: Most fruit is picked when it is best for a truck, not when it is best for your body. “Fresh produce” aisles and most fruit growers are forced to play a balancing act wherein they pick fruit that is sturdy enough to ship without being completely unappetizing. Even then, some fruit is ripened off the vine using chemicals.
Robeks emphatically rejects that compromise. Instead, we insist on using fruit that is allowed to ripen naturally, then frozen and sent to us. We do it this way for two reasons:
• Flavor: Fruit that ripens naturally builds up its own natural sugar. The body processes natural sugar more slowly and evenly, providing energy without a “sugar rush.” It’s much healthier than processed sugar and just as sweet. Since we use only naturally ripened fruit, Robeks doesn’t need to use processed sugar or any artificial sweeteners.
• Nutrition: As fruit ripens, it also becomes far richer in nutrients. The longer fruit remains on the vine, the more nutrient-rich it becomes — and the more it will boost the health of a Robeks customer. Flash freezing preserves almost all of a fruit’s nutrition and enzymes — and by waiting until the fruit is ripe, flash frozen fruit can deliver much more nutrition than the “fresh fruit” shipped to most grocery stores. Ripe, “flash frozen” is the next best thing to eating fruit plucked straight from your own tree.
Come taste the difference. Click here to find the Robeks location closest to you.
